Marketing and Customer Analytics

In our experience at Onebridge, marketing, customer, and sales data continues to be a growing challenge for many organizations. While there's a lot of data being provided by modern advertising, CRM, and POS systems, bringing that data together in a way that useful and provides real customer insights is quite difficult. Onebridge can help you fix the gaps in your data and reporting to get a full customer journey or "Customer 360" view of your marketing, sales, and customer-support initiatives.

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Customer 360

From impressions to visits to conversions, and through the entire sales process, Onebridge can fill gaps and integrate your data so that you gain clarity into the full customer journey withinyour market.

Data Quality

Customer, sales, and marketing data is often being collected and used across multiple teams. That can lead to inconsistency, errors, and duplication. We have the data management tools and best practices to ensure you can trust your data.

Full-Stack Integration

The diverse team of engineers at Onebridge has the experience to capture and integrate data through your entire marketing and sales tech stack. From front-end cookies and ad data, to backend CMS, ERP, and app tracking data.

Visualizing the Story

Onebridge understands the customer journey is an experience. Within that experience, the obstacles and incentives that discourage or attract customers are revealed. We approach data with the goal of making your customer's journey clear.

Understanding the Customer Journey

Financial Planning and Analytics

Most reports you get from MarTech and SaaS solutions tell you WHAT is happening, but seldom helps you understand WHY it is happening. The Onebridge team not only has the technical capabilities to bring all your data together, but the understanding to present that data in a way that helps reveal your customer's journey. This means you can use your data to make better decisions about your marketing and sales initiatives -- and do so in ways that make a real difference and contribute to improved outcomes.

Turning Customer Data Into Sales and Marketing Success

Most marketers miss out on the fact that they have a lot of good marketing data, usually within their reach, but they just don’t have the tools to use it.

Download our whitepaper to learn about:

Real-world examples of major companies leveraging data to better understand and respond to their market
What to expect from marketing and customer data, and what misconceptions are common in the industry
Best practices for using customer data for segmentation, insight, and outreach
Industry leading tools and technology for collecting, integrating, and gaining insight from customer and market data

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Marketing and Customer Analytics Resources

eBooks and Whitepapers

Navigate Data and Analytics to Enable Next-Generation FP&A

Is your finance team under pressure like never before? Is there a solution? And why is Financial Planning and Analysis (FP&A) becoming Financial Planning and ANALYTICS? Learn how modern advances in data and analytics are changing the expectations for FP&A. More important, find out what you must do to meet those expectations.

Unmet Demand for Tableau Data Visualization

To make data-driven decisions, your organization invested in Tableau. It’s an invaluable tool, but are your departments getting the most out of it? How do you capitalize on the investment?

How to Achieve Rapid Value from BI and Analytics

The value that companies stand to gain from data is exponential, but many could realize faster time-to-value with better practices around refining and using that data. The longer data sits unrefined and unusable, the less competitive the organization becomes.

Webinars and Presentations

Tableau: Dashboard Design Best Practices

You want to build dashboards that tell a story across several sets of data while presenting data visually for a quick understanding and ability to share. Senior Consultant and experienced Tableau Developer Tim Dines will share best practices for designing dashboards in Tableau. This is one of a series of webinars from Onebridge. Follow us to stay in the know on all our upcoming topics!

Articles

Data Planet: 2 Types of NoSQL Databases and Why You Need Them

Talk of NoSQL databases has ebbed and flowed. What's the real scoop? In this special edition of Data Planet, a Onebridge data engineer provides a frank perspective on two types of NoSQL databases: document and graph databases. When do and don't you need them? Learn use cases and more.

Data Planet: A Candid Look at Fivetran, Including Pros and Cons

Gartner gave Fivetran a 4.4 out of 5 when reviewing data integration tools. Is the rating accurate? In this special Data Planet, Bradley Nielsen, Onebridge data engineer and Fivetran expert, provides a unique, hands-on perspective about the strengths and limitations of Fivetran.

Free Your Salesforce Data with Snowflake's New Integrations

Intensive care patients are connected to several monitoring devices, all rapidly collecting information. But how is that information used? The world of healthcare data is quickly advancing, but healthcare providers are still encountering limitations when it comes to turning the data they collect into action. Read this article to learn more about the challenges and opportunities facing healthcare providers.

How Tableau Solves Your Salesforce Reporting Problems

Intensive care patients are connected to several monitoring devices, all rapidly collecting information. But how is that information used? The world of healthcare data is quickly advancing, but healthcare providers are still encountering limitations when it comes to turning the data they collect into action. Read this article to learn more about the challenges and opportunities facing healthcare providers.

Reporting Tools: Getting Started with Visual Data Analysis

Data visualization is the cornerstone of building data analytics capabilities for faster, more accurate decision-making and enhanced forecasting. If you are primarily a dashboard consumer rather than creator and frequent data analyst, this data visualization primer is for you.

Tableau Desktop 2020.1 Release Packed with Exciting New Features

Tableau Desktop 2020.1 was recently released, and it may be the greatest release since Hyper. This one is packed full of features both practical and salesy that viz developers have been clamoring for.

Contact us to transform your business by turning your valuable data into immediate, intelligent insights.