Free Your Salesforce Data with Snowflake's New Integrations

November 6, 2020
November 17, 2020

Now more than ever, organizations face significant change. Those with a single repository for all their data can navigate that change more successfully. It’s time for Salesforce organizations to evaluate:

  • How they generate data via Salesforce, their business applications, mobile apps, web activity, and IoT devices
  • How they acquire third-party data via data marketplaces and private data exchanges
  • How they store all that data via data warehouses, data marts, and data lakes

The latest Snowflake and Salesforce integrations are now available to make it easier for these organizations to move Salesforce data to the Snowflake platform – read the announcement here.

The ability to bring data from Salesforce into the Snowflake Cloud Data Platform easily will help eliminate data gaps, make insights accessible and actionable to every business user, and deliver richer data-driven customer experiences.

These new updates are designed to improve everything from search and queries to third party data ingestion and masking for security. The native integrations between Snowflake and Salesforce include tools to unify and analyze data in Snowflake Cloud Data Platform and visualize it in Tableau and Salesforce.

Einstein Analytics Output Connector for Snowflake

This tool allows users to seamlessly move Salesforce data into Snowflake, combine it with other data,  and query with Einstein Analytics and Tableau. It also automatically updates Salesforce data in Snowflake.

With Tableau, Salesforce users gain the ability to see data from their Salesforce CRM system blended with whatever other sources of data they have available for Tableau to pull. Users can then put all that information into an easy-to-read visualization available to others. Users can subscribe to those visualizations, saving time by eliminating the need for meetings to review stats on how your business is doing. This information will instead be available to users on demand. This reporting can help managers get quick and clear visibility into performance, answer questions, and help users prioritize tasks.

You can embed Tableau visualizations within Salesforce and securely pass data back and forth, so visualizations are automatically customized to each account/opportunity.

“Access to timely, trustworthy information – that is easy to analyze – has never been more important as organizations are looking to empower everyone to make faster, more informed decisions rooted in data,” said Adam Selipsky, President and CEO of Tableau. “Enabling more people to unlock the power of data is at the core of the partnership between Salesforce, Snowflake, and Tableau, and it’s now even easier for customers to access and analyze their critical data in the Snowflake Cloud Data Platform. We look forward to what lies ahead from our partnership with Snowflake and how we’ll help our joint customers continue along their journey of digital transformation.”

Einstein Analytics Direct Data for Snowflake

Image Source: Salesforce

This tool allows Einstein Analytics users to query data within Snowflake. Data can include Salesforce information and generated data from applications, mobile apps, Web, IoT devices, and acquired data from the Snowflake Data Marketplace.

The new Snowflake Data Marketplace offers third-party data sets that can be accessed through Snowflake accounts. Businesses and organizations will use the new Data Exchange feature to create their own data exchanges to share live, governed data between business units, partners, suppliers, and customers.

“The vast data clouds of Salesforce, including sales, marketing and service; Salesforce’s advanced analytics; and Snowflake’s market-leading cloud data platform; comprise a formidable combination of capabilities to mobilize data in the service of the enterprise,” Snowflake CEO, Frank Slootman said.

More Options for Greater Insights

Combining the power of Snowflake with Salesforce enables your organization to use your data to make better decisions. Bringing Salesforce data into Snowflake and Tableau are both great use cases for building a more data-driven strategic organization. But combining data from Salesforce with other sources such as accounting, project management, and customer service can truly help you understand your market.  

For example, if your Salesforce organization also uses Microsoft solutions primarily, Onebridge can help you get improved Salesforce reporting and similar results through Power BI instead of Tableau. We can help you integrate data from the entire Microsoft 365 Suite, as well. If you’d like to learn more, contact us today.

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