Selling Master Data Management (MDM) to Leadership

According to Gartner, the No. 1 reason that master data management (MDM) implementations fail is a lack of a business case to qualify and quantify the business value that it brings to an organization. In this comprehensive guide, we cover the six core components of successfully building an MDM business case, articulating it to leadership, securing funding, and ultimately deploying MDM with long-term success.

In this guide we'll cover:

• Organizational readiness
• Understanding your why
• TCO calculation
• Program scope
• Evaluation pitfalls
• Beyond the first use case

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This guide also features practical steps and an interactive discussion with Bill O’Kane, Profisee VP and MDM Strategist, and Christopher Dwight, Profisee VP of Customer Success. Listen to the audio clips throughout to learn first-hand how they advise leaders just like you on their MDM strategy.